Thursday, April 04, 2002

THE POLLS ARE IN: Howie Kurtz takes on presidential polling in his media column today. Personally, I think polling gets way too much media coverage. I can't tell you how many times the results of this or that poll has been the lead story on Page One of whatever paper I've been working for. Howie explains why:

The media, of course, are voracious for this stuff and pay big bucks to cook up poll stories. If a president is treading water in the polls, reporters describe him as struggling. If a president is rising in the polls, journalists say he's on a roll, like a baseball manager on a winning streak. In other words, it's okay for us to use polls; it's suspect for them to use polls.