Discussing charges of whether big media are biased to the left or to the right, Gabler raises a provocative point:
But there is a third and more disturbing possibility in which both sides have gotten it wrong. Looking at it philosophically rather than ideologically, the real media war today isn't between liberals and conservatives but between two entirely different journalistic mind-sets: those who believe in advocacy, and those who believe in objectivity -- or, at the very least, in the appearance of objectivity. And what we are witnessing is not just a political skirmish but a battle for the soul of American journalism.
He then launches into a brief history of American journalism, reminding us that newspapers of the not-too-distant past were unabashedly biased, and also describing how the "idea of professionalization" that arose during the Progressive Era steered us toward the objectivity model that now dominates most major media outlets.
However, Gabler misses a major chunk of U.S. history when discussing the era of supposed "objectivity" in the media. ("The anchormen at NBC or CBS were seldom accused of bias back then" Gabler writes.) In the process, he somewhat mischaracterizes conservative media criticism of the press.
That chunk of U.S. history is the tumultuous 1960s, the era when most of today's top news executives came of age. While most acolytes of the old New Left are firmly ensconced in academia -- and educating the next generation of journalists -- there are enough of their old comrades in journalism to raise concern. (Think Lowell Bergman, the 60 Minutes producer portrayed by Al Pacino in The Insider. He was a former comrade of David Horowitz's at Ramparts magazine. Unlike Horowitz, he has not renounced his radical past.) The fact that the right is disturbed when 89 percent of journalists voted Democratic in 1992 is part and parcel of the basic conservative critique of society's general leftward turn over the past 30-40 years. But Gabler even denies that has happened:
Lest they lend credence to charges of bias, mainstream news outlets seem to be bending over backward to prove they are not liberal and harbor no animus toward the Republican administration, even though the political spectrum has shifted so far right over the last decade that thinking once considered centrist is now seen as liberal.
I disagree with his charge that the political spectrum has "shifted so far to the right." At the very least, it lacks any context. In my opinion, the Republicans of 2002 do not really look and sound like the Republicans of 1990. (Democrats, meanwhile, sound exactly the same.) And sure, we've got welfare reform and tax cuts, but is society really any more conservative than it was 10 years ago? Popular culture tells me no -- for reasons both good and bad. At best, mainstream news outlets are trying (and too often failing) to prove their lack of animus toward the Republican administration because of the effective efforts of groups such as the Media Research Center. And also because of the next good point Gabler makes:
The dirty little secret of network newscasts, and of most major newspapers, is not that they are manned by liberal proselytizers. It is that they are trying to attract the widest possible viewership, or readership, and that doing so necessitates that they be as inoffensive as possible. That is why investigative reports seem so toothless, gumming away at government boondoggles or consumer fraud or corrupt politicians that are unlikely to infuriate either the left or the right.
But Gabler again loses me when he discusses what he calls "advocates." Apparently, they're almost all right-wingers, and apparently, they are gathering attention to themselves all out of proportion to their slice of the media pie. (No mention of the obvious advocacy that seeps into "objective" news stories based on studies from left-leaning groups such as People for the American Way or the Center for Science in the Public Interest, or on the ways opinion polls get manipulated for what appears to be political motives. See these guys for more.)
Yet, one would never guess this by the way the advocates have been driving the news. Cable's influence is magnified exponentially by the fact that its audience is more energized and its reports deeply impassioned. It grabs attention while the networks and newspapers studiously avoid attention. It makes news while the traditional networks break news.
I have to wonder if Gabler is watching the same cable news channels I'm watching. MSNBC impassioned? Come on. The only energized audiences I see on cable news are on CNN's Talk Back Live. I watch cable news all during the day, and if anything, it's pretty boring unless there's breaking news. But Gabler doesn't see it that way, and he makes an unfair comparison:
Just compare Dan Rather, Tom Brokaw and Peter Jennings to O'Reilly, Brit Hume, Chris Matthews and Kudlow and Cramer. Though he calls his show a "no-spin zone," Fox's O'Reilly grills his guests, smirks at their answers and shakes his head in disbelief when he hears what he regards as a liberal opinion. MSNBC's Matthews was once an aide to Democratic House Speaker Tip O'Neill, but he too plays the cable game by roasting liberalism on a spit that spins as fast as a jet turbine. Similarly, Hume on Fox can barely conceal his agony when he has to report a criticism of President Bush. For these guys, Bill Clinton and Tom Daschle, not Osama bin Laden and his ilk, are the real threats to America.
Rather, Brokaw and Jennings are basically highly paid news readers. O'Reilly, Matthews, and Kudlow & Cramer are obviously hosting opinion-driven talk shows. (I'm not even going to entertain his characterization of Britt Hume, which is patently unfair and dishonest.) Obviously, there's a difference. Why doesn't Gabler acknowledge that?
In conclusion, I think Gabler raised some important issues. But he seems to see only the few "successes" conservatives have had in a couple of high-profile stories (think Clinton's sex scandals) and ignores the slanted "objective" coverage of issues touching on economics, race, crime, affirmative action, abortion, immigration, feminism and many more. In my opinion, these are more important than the horse-race coverage of politics and whether one party's mouthpieces are getting more face time on the evening news.