The gist of the law firm’s concern seems to be that eliminating the space between the words Media and News might prompt the unsophisticated, raffish crowd who tune in to Poynter Online to think it was Dean Singleton in his pajamas pecking away at the keyboard in Romenesko’s Evanston apartment.
For the record (and to appease the folks at Hughes Hubbard & Reed LLP), it is not Dean Singleton whose work you read on our website. Neither Jim Romenesko nor his MediaNews has any association with MediaNews Group, Inc. (We’re still working on how to say that in French.)
This is a perfect example of the so-called "power" of the "corporate media"; pestering a blog to change its name on the outside chance that people might confuse it with a multimillion-dollar media company.