Friday, January 03, 2003

APPALLING POLLING: The American Journalism Review's new issue is out, and its centerpiece is a look at out-of-control polling.

I tend to agree. There are too many polls, and, as blogger Iain Murray of the invaluable Statistical Assessment Service points out in the article, they're often poorly designed:

Iain Murray, director of research at the Statistical Assessment Service, an organization that helps journalists understand scientific and social surveys, says hypothetical questions, in particular, are pretty meaningless. "If the purpose of the poll is to find out information, then obviously a meaningless question doesn't help you in any way."



Just go read the entire multi-part series. It's well worth your time.